Hi, my name is Chris(toffer) and I stand for User Experience at Grow VC. I work and live here in Helsinki (Finland) with my wife and my 4 year-old twins. My free time? Astanga yoga, cruising on my sector9 and Grow VC : )

With a background in Cognitive Technologies, User-centered Product Development and a strong personal interest in visual design, I end-up noticing every little details when I walk down the street, whether they make something easy-to-use, crash-and-burn or flow. Anyway, I manage anything related to the user experience, from user studies to UI design, via branding and marketing.

During the past few months, I’ve been studying entrepreneurs, start-ups, business angels and how early phase funding is done today. Not very pretty: according to Scott Shane writes in Fool’s Gold, less than 1.5% of angel backed start-ups end in exits. It is facts like that which drive me when I design Grow VC. Aiming at a place where people would grow as investors and entrepreneurs. Get the best feedback, learn from others, improve your business plan, not only to better find investors, but to increase your chances of success.

I hope to share with you either via my twitter @christoff3r anything related User Experience and on this blog anything that cross-relates it to Grow VC.