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I was speaking in Mobile World Congress in Barcelona yesterday. It was a session about Mobile 2.0 Business including many interesting start-up firms and big names like Google. It was the most popular session in MWC so far in this year. People really start to understand the meaning of 2.0. One topic I covered was a need for new funding models that are also linked to new models to monetize 2.0 and especially social media. I share here some main points:

2.0 is doing together and sharing

• Co-create, co-develop, co-funding, and co-succeed
• It’s about individuals, conversations, and communities
• High transparency

2.0 enterprises ARE NOT new technology enterprises

• New business models
• Help people to do things together
• Funding and earning models Challenges

Don’t under-estimate the importance of funding and revenue!

• Social media has good opportunities to monetize services, but it cannot use old models to do it
• Same with funding
• New models are needed

New funding models like Grow VC

Investors from around the world

Direct or Community investments

Long tail of investors

• Can also bring old models, like co-operatives, back
• Co-op communities can mix sales and funding: owners get benefits

Total transparency

• Not only to evaluate companies, but investors too