by: Grow VC Group
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Crowd Valley (a Grow VC Group company) has supported over 100 clients in the market with their fintech applications, and we see many good ideas for different verticals and digital finance products. Given the growth in the industry over the past two years, it’s becoming clear to everyone that the potential is huge, however it’s important to realize that “build it and they will come” simply doesn’t apply here.

You can build an amazing digital investing platform with our API, but if you are not going to promote it in the right way, it will not get any attention.

I recently had a conversation with Sebastian Fung, the VP Marketing at WeFinance.co, a crowdlending platform that matches borrowers and lenders at interest rates that benefit both parties. Their focus is helping people lend based on personal relationships and social validation, rather than credit scores (eg. Kickstarter for loans).

Here the 3 ideas he shared with us:

1) Tell stories about your users.

2) Have conversations.

3) Bake in social.

These are three very important points and we will return on this in future blog posts since there are different areas to cover and to consider when you are planning how to market your online investing or lending application. Each of them has specific considerations and aspects, that may make them more relevant in specific niches or market verticals and any strategy needs to be considered in full thoroughly.

I’d love to learn what you currently do to promote your product and what are the best marketing tactics (eg. proven strategies) you can give to someone starting a new platform or launching a new fintech product. Happy to connect by email (alessandro[at]crowdvalley.com) or on Twitter.

Read the whole article and more details about marketing on Crowd Valley News.

fintech marketing


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Grow VC Group The Grow VC Group is the world leading, global pioneer of securities crowd funding, peer to peer marketplaces, new investment models and global business development. Established in 2009, the Group has developed new investment models on six continents and continues to innovate the global market.

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This entry was posted on Sunday, April 3rd, 2016 at 1:00 pm and is filed under Business Updates. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.