by: Grow VC Group
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One of the most rewarding aspects of Kapipal (a Grow VC Group company) is hearing countless success stories of campaign creators turning their dreams into reality. Many of these stories are so remarkable that we decided to create a “Creator Spotlight” blog series. In this post, we will interview Sienna Dahlen, a jazz-singing/alternative-music lovin’ teacher chick who crowdfunded the completion of her album “Ice Age Paradise”. 

TELL US A LITTLE ABOUT YOUR CAMPAIGN. WHAT WAS IT ABOUT? THE GOAL OF THE CAMPAIGN?

My campaign was created in order to raise money to finance the artwork and duplication of my new album, « Ice Age Paradise », a record featuring a ten-piece ensemble of horns, strings rhythm section and voice. Each person who donated will receive a copy of the album and depending on the amount given, she or he will obtain the music in a different format (ex. in some cases as a signed cd copy, sometimes just the cd and in other cases, multiple copies of the vinyl, cd and cassette version of the record etc.)

WHAT INITIALLY INSPIRED YOU TO CREATE YOUR CAMPAIGN?

My record label informed me recently that they had decided not to put out my new album and therefore I was forced to find a DIY approach to financing final steps of the project. I also like the idea of publicity gained through « pre-sales ».

WHY DID YOU DECIDE UPON USING KAPIPAL?

A friend used Kapipal to create his own crowdfunding campaign to finance the completion of his current album and he recommended your service to me.

WHAT WAS YOUR STRATEGY FOR SPREADING AWARENESS FOR YOUR CAMPAIGN?

On Sunday of each week for four consecutive weeks I posted my campaign on Facebook. The posting was always low-key but to the point. I also boosted my personal music page on Facebook in order to reach a wider number of people. In addition to public posts, I wrote private messages to friends asking them to share my campaign with their friends and acquaintances and wrote several emails to people in the same fashion.

DID YOU EXPERIENCE ANY SURPRISES THROUGHOUT THE CROWDFUNDING PROCESS?

Yes, several people that I didn’t expect would donate actually did and others whom I thought would, didn’t.

Read the whole interview at Kapipal Blog.

Check also Sienna’s website.

Sienna ended up raising $3545 of her $3500 goal. Her campaign can be found here. Crowdfunding is a great way for musicians to fund their album or a concert. Some of the biggest names in music have also done it. It’s just a click of a button to start to start but remember that it’s not just creating a crowdfunding page.

Photo Credit: Randy Cole

Photo Credit: Randy Cole


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Crowd Valley, Startup Commons, Kapipal, Grow Advisors, TradeUp Fund, Deal Index, Crowdcitee, p2p Safety, Crowd Index Fund, Commoditarian

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Grow VC Group The Grow VC Group is the world leading, global pioneer of securities crowd funding, peer to peer marketplaces, new investment models and global business development. Established in 2009, the Group has developed new investment models on six continents and continues to innovate the global market.

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This entry was posted on Thursday, April 21st, 2016 at 7:38 am and is filed under Business Updates. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.