by: Grow VC Group
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The word “API” and “White label” are often used within the same breath in FinTech. They are used to describe a way in which companies can leverage a pre existing framework to more efficiently deploy an application. Really, they are two separate directions into the market, which we should understand more clearly. Both have advantages and limitations.

About API:

API (Application Programming Interface): is simply a list of commands (typical investment events) that follow a common format. It is used so that an individual program (e.g. P2P Lending or Wealth Management Platform) can communicate with another system directly (Payment processor) and use each other’s functions. APIs can be leveraged to create full workflows and sets of commands that perform pre-set functions and meet needed requirements.

About White Label:

White label means there is no “label” and you can place your own branding and logo within the preexisting framework and integrations. White label websites are full stack monolith is design which makes them easy to start and work with.

Clients wanting to use the API method to enter the FinTech space, get in touch with Crowd Valley (a Grow VC Group company) to leverage our ecosystem of consultants, experts, developers and industry leading Digital Back Office that bridge the gap into fintech.

Read the whole article on Crowd Valley Blog.

Crowd Valley fintech API


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Crowd Valley, Startup Commons, Kapipal, Grow Advisors, TradeUp Fund, Deal Index, Crowdcitee, p2p Safety, Crowd Index Fund, Commoditarian

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Grow VC Group The Grow VC Group is the world leading, global pioneer of securities crowd funding, peer to peer marketplaces, new investment models and global business development. Established in 2009, the Group has developed new investment models on six continents and continues to innovate the global market.

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This entry was posted on Monday, March 7th, 2016 at 1:26 am and is filed under Business Education. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.