by: Grow VC Group
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With the opening of our new site, the Kapipal team would like to give everyone advice on starting new campaigns. Instead of writing out an extremely long post, we decided to break it up into chunks, with each part covering a different tip.

Provide a Variety of Transparent Content

The content on all successful crowdfunding campaign pages have three things in common:

1. Transparency – When looking over your campaign page, the last thing a potential contributor is going to want to find is vague information. To help provide as detailed and transparent information as possible, you have to put yourself in the mind of potential contributors, which means answering essential questions like:

– Who are you?
– Why are you raising money?
– What exactly is their money going towards?
– Why should they care or be interested?

2. It Comes in Multiple Formats – Don’t get us wrong, text is a great way to share information, particularly if it is important information involving money. But don’t forget that content can come in other formats too! Remember that old saying that a picture can speak a thousand words? Well, it is particularly true here! Don’t be afraid to make things personal and provide content in a variety of formats. Perhaps make a personal video explaining your campaign or providing updates. The more diverse that your content is, the better!

3. It’s Interesting – Nothing will inspire people to contribute to your campaign more than if the content you provide is extremely interesting! This means taking the two tips mentioned above, but adding a creative spin to them. Perhaps include a personal video explaining your campaign or maybe one that is providing updates on the status of your campaign. Whatever it may be, just make sure that it is entertaining! The more interested that viewers are, the more likely they are to share the content and campaign with their friends.

In the next part of, we are going to highlight an even more important tip which comes with some extremely exciting (and shocking) news! So be sure to check our Twitter and Facebook page to make sure that you don’t miss out on this!

Also, don’t forget that if you have any questions on starting a new campaign, you can always reach out to the Kapipal team. We would love to hear from you!

Read more on Kapipal Blog.

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Grow VC Group The Grow VC Group is the world leading, global pioneer of securities crowd funding, peer to peer marketplaces, new investment models and global business development. Established in 2009, the Group has developed new investment models on six continents and continues to innovate the global market.

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