by: Grow VC Group
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Europe is such a tease…It’s sitting right there, all $18 trillion of in GDP, so close but so out of reach. Setting up shop in the Europe can be a costly, lengthy hassle – probably beyond your budget and time horizon.  If you’re an emerging tech company seeking to lock in major foreign clients, you want the marketshare dominance but you may be loathe to expend the resources associated with opening and investing in a foreign office and hiring local employees prematurely. This is an understandably frustrating position.  You want it. You can’t have it, it appears.

This is the challenge faced by Livefyre, the social engagement platform. They were ready to scale sales globally, and Europe was the right region. But the restrictive EU labor laws and an estimated 12-months of investing critical resources just to set up a subsidiary and hire locals did not make sense.  Yet, they found a way to make it work.

Livefyre followed the same path that TiVo, EyeFi, and RingCentral pursued in the earlier stages of international growth by signing on to Sales Force Europe’s On-Demand Sales service.  Within four weeks, Sales Force Europe trained a senior sales manager, who came from the same industry in Europe, on Livefyre’s products.

Within three months, Livefyre closed their first strategic deal with a major player that established regional credibility. In less than 9 months, Sales Force Europe had closed multi-million dollar deals for Livefyre with a pipeline many four times as great.

Read the whole article and watch the Sales Force Europe video on TradeUp Blog.

EU market


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Grow VC Group The Grow VC Group is the world leading, global pioneer of securities crowd funding, peer to peer marketplaces, new investment models and global business development. Established in 2009, the Group has developed new investment models on six continents and continues to innovate the global market.

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This entry was posted on Friday, October 2nd, 2015 at 4:00 pm and is filed under Business Education, Business Updates. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.