by: Valto Loikkanen

It’s been quite some time from my previous update. The reason is that we, as the entire Grow VC, we have been through a deep, action oriented learning and development mode for the past several years.

History and Our Learnings

Grow VC is a known global pioneer in the securities crowdfunding market since 2008. During this time we have operated in the market and seen it develop from when the term crowdfunding was merely a novel concept, to today where the market is really opening and many countries, industries, businesses, financial players at all levels are seeing the new crowdfunding market as a major source of disruption, but also a significant solution for several problems associated to the old financial market.

Based on our years of learning in the market, we see that for this new market to have a healthy future, it will require a lot of trial and error. And most of all, it requires cooperation between the old and new, the big and small. It also calls for the emergence of different financial models and instruments to work together as the new financial ecosystem goes through this major paradigm shift.

Like any other disruption in past, this paradigm shift will involve a variety of aspects, including;

All of this is a natural evolution that this new market is about to go through. Eventually this transition and disruption will start to settle down into what we will call “the new market”, or at that time, plainly “the market”.

The Disruption on an Unprecedented Scale

Disruption

How low-end disruption occurs over time.

This disruption we are about to witness will affect the biggest market of them all, and the impact will be bigger than anything that we have ever experienced before. After all, money affects each and every aspect of life.

As a global team of experienced entrepreneurs, we see this disruption clearly as the biggest opportunity the world has seen in several decades and as such, we have been working and investing our time and money passionately in seizing this opportunity, in order to be as prepared as we can for the disruption that we are about to experience.

A disruption of the magnitude that we are about to see rarely happens in the lifetime of a person. When it does, it’s often even less so with timing like this. If we consider the position we have built, the amount of learning and the global, committed team we have had the privilege of assembling – all this with the experience and knowledge already built in – while being at the prime of our working lives with several decades of offline and online venture experience behind us.

A Few Words on Timing

We are truly humbled and honored by the timing of this market transition, as any experienced entrepreneur could say, it’s close to impossible to plan for such timing. Regardless of all our planning, strategies and the hard work we have done so far, we are also lucky to be in the position we are today, with everything we have set up to be ready for the large scale disruption ahead. That being said, it is easier to understand the position we have chosen to approach this market disruption and the related opportunity.

From the very beginning, 2008 to summer 2012 we focused on developing the first global equity based crowdfunding platform and related services for the global markets. We tested various business models and also local approaches in India and China with franchising. We also invested in developing the startup ecosystem tools to help connect this new equity crowdfunding market with enough information and venture data (history, track record etc) for added credibility for early, new ventures.

This combined effort has granted us enormous learnings and experience from this emerging market that is just about to open up widely. We have also already seen many players and approaches come and go.

During the summer of 2012, we held our biannual strategy workshop where we opened up and questioned our long term strategy and put that against our original vision and what we had learned so far. Combined with envisioning the impact of the JOBS Act entering into effect, we outlined our new strategy going forward and went head down into execution mode for a solid year.

Today, after over one year into executing this new strategy, all the activities and new learnings from following along with the markets development, we know our change of strategy was the right one for us to make. As part of the new strategy, we have moved away from being “one of the operators in the middle” to one step deeper, to being an enabler, a knowledge resource, supporter and credibility developer for those looking to start, develop, enter, operate or connect to this new market.

This is the strategy we execute through our various companies and business units, that are all part of our global Grow VC Group.

The Era After September 23rd

While this new market has been emerging and that we have been part of  developing for years, still the biggest single, global tipping point will seen after September 23rd, when Title II of the Jobs Act will come to effect (securities marketing law update). This will, probably, be followed by the Title III several months after (non-accredited investor participation).

The significance of Title II stems from it happening to the biggest, most visible and attended financial market in the world, the US – which will remove the ban of an 80 year old law that has forbidden general advertising and general solicitation of private securities offerings. This comes at a time when Web 2.0 is already old news, having changed the way information travels around the world and how people take action based on that information. Those who have seen the inner workings of financial services technology, will realize the leaps and strides it will have to take, to meet the demands of the new world.

We welcome the new market with open arms and with a full focus to playing a pivotal part in the paradigm shift to help develop a more healthy, efficient and transparent new financial market.

We welcome all of you to join the ride with us!

 

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About the author

Valto Loikkanen Valto is a co-founder of Grow VC, an entrepreneur who has started several companies across Europe and the US in the web and mobile fields. Forward thinking and always seeking the next big web and mobile success, as an entrepreneur, investor and advisor. Follow Valto on Grow VC, Twitter, LinkedIn, Google+

This entry was posted on Monday, September 9th, 2013 at 7:00 pm and is filed under Business Updates. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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