by: Paul Higgins

This week on the Everyone Funding Startups podcast we spoke to Wolfram Kosch, a German entrepreneur who raised a crowdfunding round in the seed stage of his business, LuduFactur, before going on to run a second crowdfunding campaign in Germany.

Ludufactur offers the customisation of board and card game classics through a web interface (www.luudoo.de). Once customised, Ludufactur produces the game as a high quality single edition and sends it to the customer.
Customers could for example chose to create a “Ludo” for their parents with the pictures and names of their children on gaming pieces, gaming board and packaging, or a set of “Trump cards” comparing your friendship circle on creativity, age and fun factor.

We asked Wolfram about his experiences in raising investment through crowdfunding on two different crowdfunding platforms in Germany, his advice on how to run a successful crowdfunding campaign, and his thoughts on the long-term impact of these new online investment models in Germany.

You can listen to the podcast by clicking here or by subscribing to the Everyone Funding Startups iTunes channel.

  • 00:45 Tell us about your background and about your company, Ludufactur
  • 04:12 How did you first come across crowdfunding?
  • 05:15 When did you run your first crowdfunding campaign and what were the options in Germany at that time?
  • 08:38 Which crowdfunding models did you look at?
  • 09:15 What is ‘silent equity’ and why is it important when crowdfunding in Germany?
  • 10:40 What made you want to raise investment for equity instead of for a reward or on some other model?
  • 12:20 How would you describe your experiences before, during, and after your first campaign?
  • 13:30 What sort of materials did you create to support the campaign?
  • 15:00 What would you say is the one thing that everyone should do for their crowdfunding campaigns?
  • 16:00 How much did you end up raising in your first crowdfunding round?
  • 16:30 What made you decide to raise a second crowdfunding round?
  • 22:35 How do you deal with having hundreds of small investors?
  • 23:30 How far do you think crowdfunding can get you as your business grows?
  • 26:00 What do you think the long-term impact of crowdfunding will be in Germany?
  • 31:00 How can people find out more about your products?
  • 32:45 End

You can personalize and order your favorite board and card games at www.luudoo.de and you can also follow Luudoo on TwitterFacebook, Google+, and YouTube.

You can also see Ludufactur’s page at Companisto for more information about the company and the team. Ludufactur currently focuses on the German market but will address international markets very soon, offering an English version of the website latest by Christmas 2012.

Thanks for tuning in to this week’s episode of Everyone Funding Startups. Check out our new podcast page at EveryoneFundingStartups.com. And you can now interact with the show on twitter @growVCpodcast. Let us know what you want to hear…we’re listening.

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About the author

Paul Higgins COO of Crowd Valley. Experienced with early stage companies, expertise in b2b software business and sales in Europe, North America, and South America. Paul has 5 years’ experience working as an advisor and consultant to startups as part of Rapid Innovation Group, a specialist advisory firm on strategy and business development for technology startups worldwide, based in London. In that time he has worked with two startups that achieved 8-figure exits; he has been a regular blogger on entrepreneurship and innovation; and he has contributed to numerous business and technology publications in the UK and the US as an expert on growth-stage strategy, marketing, pricing, and business development. Previously Paul worked in technology and marketing roles at eBay, IBM, UBS, and Barclays. He has lived and worked in Portugal and speaks fluent French and Portuguese. Follow Paul on Google+ and Twitter.

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This entry was posted on Friday, September 21st, 2012 at 2:17 pm and is filed under Entrepreneur Inspiration, Startup Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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