This week on the Everyone Funding Startups podcast we spoke to Wolfram Kosch, a German entrepreneur who raised a crowdfunding round in the seed stage of his business, LuduFactur, before going on to run a second crowdfunding campaign in Germany.
Ludufactur offers the customisation of board and card game classics through a web interface (www.luudoo.de). Once customised, Ludufactur produces the game as a high quality single edition and sends it to the customer.
Customers could for example chose to create a “Ludo” for their parents with the pictures and names of their children on gaming pieces, gaming board and packaging, or a set of “Trump cards” comparing your friendship circle on creativity, age and fun factor.
We asked Wolfram about his experiences in raising investment through crowdfunding on two different crowdfunding platforms in Germany, his advice on how to run a successful crowdfunding campaign, and his thoughts on the long-term impact of these new online investment models in Germany.
- 00:45 Tell us about your background and about your company, Ludufactur
- 04:12 How did you first come across crowdfunding?
- 05:15 When did you run your first crowdfunding campaign and what were the options in Germany at that time?
- 08:38 Which crowdfunding models did you look at?
- 09:15 What is ‘silent equity’ and why is it important when crowdfunding in Germany?
- 10:40 What made you want to raise investment for equity instead of for a reward or on some other model?
- 12:20 How would you describe your experiences before, during, and after your first campaign?
- 13:30 What sort of materials did you create to support the campaign?
- 15:00 What would you say is the one thing that everyone should do for their crowdfunding campaigns?
- 16:00 How much did you end up raising in your first crowdfunding round?
- 16:30 What made you decide to raise a second crowdfunding round?
- 22:35 How do you deal with having hundreds of small investors?
- 23:30 How far do you think crowdfunding can get you as your business grows?
- 26:00 What do you think the long-term impact of crowdfunding will be in Germany?
- 31:00 How can people find out more about your products?
- 32:45 End
You can also see Ludufactur’s page at Companisto for more information about the company and the team. Ludufactur currently focuses on the German market but will address international markets very soon, offering an English version of the website latest by Christmas 2012.
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