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This week’s episode of the Grow VC Everyone Funding Startups podcast features Southern California entrepreneur, author and Lean Startup guru, Patrick Vlaskovits (@pv). Mentor for the Lean Startup Machine and organizer of the Los Angeles Lean Startup Meetup, Patrick is well-versed in the process of using iterative design to test customer assumptions and eliminate work that doesn’t add value. In his first book, The Entrepreneur’s Guide to Customer Development, Patrick teamed up with Brant Cooper (@brantcooper) to create a “cheat sheet” to Steve Blank’s influential book, The Four Steps to the Epiphany. The book now affectionately known as CustDev experienced great success and catapulted Patrick to the national stage where he speaks at events such as SXSW.

You can listen to the podcast by clicking the “play” button below or through this direct link  (right click to save).

In this episode of Everyone Funding Startups, we discuss Patrick’s latest book, The Lean Entrepreneur, and the crowdfunding campaign he has launched to finance its publication. Once again co-authored with Brant Cooper, The Lean Entrepreneur provides guidance to make the iterative design process immediately actionable for all entrepreneurs, regardless of industry. Patrick also discusses his decision to crowdfund publication of The Lean Entrepreneur and how crowdfunding can (and should!) be used as a tool in the process of achieving product-market fit.

Thanks for tuning in to this week’s episode of Everyone Funding Startups. Please feel free to reach out with any questions or suggestions to ryan@growvc.com or connect on twitter at @rdavidwill.

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Tags: entrepreneurs, startups

This entry was posted on Tuesday, May 29th, 2012 at 11:09 pm and is filed under Startup Podcast. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.