For a long time, many people have thought it difficult to become an investor. In today’s world, many small ideas have grown into multi-million dollar giants. Just imagine if you could’ve invested in Google or Facebook early on, before they became such a huge success. With crowd funding, anyone can make a difference in the early stage funding of a startup. GrowVC is here to help you search out interesting companies, invest and become part of the startup journeys of the future. GrowVC makes micro investing simple and easy. You can invest as little as $20 and when everyone gets involved, those dollars add up and become the fuel of a potentially successful company.
Along the way of developing the Micro Investor model, we actually decided to create an animated video to explain the process. Wanting this video to touch all basis of the concept and still be fairly simple, the once small task turned out to be a bit more complicated than we first thought. The first issue to address would be the time constraints. Aside for the total duration of the video, we had to decide what animation techniques would be used. We went with stop motion, which is creating the content and then physically moving each figure or item. Each frame is essentially a snapshot and not a sequence of slightly altered drawings. The best known example would be the old cartoon Gumby.
We went through a few different versions of the storyboard with artist, Viswa Swarood Dandu, before having the finished product. Instead of focusing on the detail of the animated characters, we wanted to emphasize the idea of micro investing and of crowdfunding itself. The main idea would be to show that anyone can now be an investor and with small amounts. This would include a wide range of people with their own reasons for investing, but most importantly for the general public to watch and understand that now they too can be involved. For many years in the US, only accredited investors were able to be involved. With the passing of the Jobs Act, the door is now open and GrowVC is at the forefront of the crowdfunding movement. Team member, Brett Bivens explains the process as Peter in the video. Which I now present to you.
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This entry was posted on Monday, April 30th, 2012 at 2:30 pm and is filed under Business Education, How to invest in startups. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.