growvc

Image by Nitot via Flickr

Much like the Internet bubble cleaned up the streets at the end of the 90′s, the financial crisis will do for the current landscape. Hooray for the financial crisis, the world should learn to live like startups!

The current environment for employees can look incredibly daunting, with a high percentage of university graduates out of work, competition is also fierce for the few slots that remain. This can have a large impact even in the longer time span of individuals careers, so why not take matters into your own hands and step up your game in the startup space? Not everyone has to found startups, luckily joining them early on can be just as exciting an adventure!

No longer do we live in an industrial age, where churning excess products into the world is the source of value. The world has changed with software companies taking over markets and representing the most influential and value-adding companies in several different industries across the board. For the recent turmoil in the markets, we can expect at least as much positive to emerge.

There is no better time to start a startup, than now. We actually stated this over a year back and many are already reaping the rewards of the great landscape, as startup companies immediately focus on creating value without the distractions that may come from an environment of excess. Times like these create the most healthy startups and on the other hand, the unhealthy startups wind down quickly or end up not being started. Customer validation is key in an environment such as this one, but with less distractions focusing on your customers is also easier.

There will be a day when investors are no longer panic-struck, when customer spending brings optimism to the market. Having gone through the rubble in the market and emerged with your value creating, sustainable startup, that day will be waiting for what you started building early on. And those customers that you developed with early on will know your startup and be there to support you when it goes big.

The effect of the global development on a larger scale are also incredible. What we’re seeing on a global level, in the US, South America, Europe, Africa and all over Asia, is the new found focus on entrepreneurship. Startups are the driving force of large economies and present a great opportunity at the diversification of risk, from the larger stakeholder view. The impact of a diversified economy, especially as demonstrated in today’s landscape is enormous, especially judging from the wealth it can create in terms of employment, efficient use of resources and updated models for the current day and age.

The global economy and supporting institutions has to take a long hard look in the mirror and frankly, lose a pound or two of excess fat. The global economy has to become lean and able to foster the innovation that’s needed to avoid institutional meltdowns of the future.

It’s time to look at the financial crisis from a new perspective and forget the outdated models that are failing to meet the demands of tomorrow. It’s time to take responsibility of our futures and act, rather than only react to what’s spat in your face. If you don’t decide for yourself, someone else will.

Join Grow Venture Community

Register Now! or Join to build our venture!

Tags: economy

This entry was posted on Monday, August 22nd, 2011 at 4:53 pm and is filed under How to invest in startups. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.