by: jouko ahvenainen

Our model has several components and we have noticed that there have been misunderstandings about our commission. Of the membership fee, we keep 25% to run our operations – but it doesn’t mean we have 25% commission. It would be a skyrocket high commission, no way.

75% of the membership fee goes to the community fundInstead of keeping whole membership fee as our revenue, we use 75% of the membership fees for community fund investments, so it goes to startups, and community members decide, how it is invested. We then reward members for these selections, if the investments are good. When a member has paid the fee, the one with funder role (investors) can then make direct investment without any commission and entrepreneurs can raise money to their startup without any commission. To clarify; there are no traditional commission, only the membership fee.
We made some calculations to see an effective cost per investment level by using the 25% of the membership fee as a fixed fee. You can see the results in the table below. The first three cases are for monthly membership, i.e. if an investor or entrepreneur make or get the full investment in a month, the last two cases for a year.

Fee

Investment cap

To Community fund

Effective fee

Effective cost per investment

Remarks

$110.00

$500,000

$82.50

$27.50

0.01%

for montly investments

$30.00

$50,000

$22.50

$7.50

0.01%

for montly investments

$20.00

$25,000

$15.00

$5.00

0.02%

for montly investments

$950.00

$50,000

$712.50

$237.50

0.47%

for annual investments

$400.00

$100,000

$300.00

$100.00

0.10%

for annual investments

As you can see, the effective costs are always less than 0.5%. Of course, if an investor or entrepreneur doesn’t use the full amount, the effective cost is higher. But that’s why we have those steps that everyone can find her or his right level and pay an optimal membership fee.

Grow VC is really a costs effective model to make and look for investments. We also work to find standard models for investment agreements, due diligence and other needed services, to keep those costs down too. The Grow VC model is cost effective compared to any investment service, but especially the costs structure is totally different from the traditional VC model. Our aim is really to create an effective market for startup funding. Startups and investors need it.

Update: You can also read the related blog post about our model in full detail and listen for related audio below.

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About the author

jouko ahvenainen Jouko is a globally active investor and entrepreneur and active at a senior level with many web and mobile enterprises. He is co-founder and chairman at Grow VC, the globally leading startup equity funding market place. He has more than 15 years experience in international business and closed many VC deals, ranging from 150k USD to 15M USD. Starting his first software company at the age of 16, he then held positions at technology firms including Nokia, Capgemini, and Powerwave Technologies Inc. Jouko is co-founder or active in various start-up companies, including Lost in Translations Inc., Enreach Group Inc., Replicon and Xtract. Jouko is a certified advisor for NasdaqOMX Nordic early phase lists.

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This entry was posted on Monday, August 9th, 2010 at 12:34 pm and is filed under Business Education, Private investors, Startup Investors. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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