by: jouko ahvenainen

People don’t invest only money in companies. And companies don’t need only money. Many start-up companies have always used shares and options as a part of compensation. And not only for their employees, but also for board members, advisors and other important people (like door-openers).  Now when many companies and people have shortage of cash, alternative investment and compensation models are even more important and popular.

If you are an entrepreneur, how would you like to pay compensations to people: would you give shares to external experts? To whom you would give equity (lawyers, PR, software experts, etc)? Or would it be better to have another instrument like convertible loans, options, or revenue share? How would you find the right people; if you give shares, they must be really good and right people for you? It is very difficult to get rid of them.

If you are an expert, what kind of compensation you are ready to accept? Or is it too risky to take start-up shares? How do you measure the value of your work and compensation? Or are you tired to hear stories about a great future of start-up companies that cannot pay you cash.


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About the author

jouko ahvenainen Jouko Ahvenainen is a serial-entrepreneur, e.g. co-founder of Grow VC Group, a pioneer in new funding solutions, including equity p2p investments. He participated in changing US finance regulation, getting the Senate and President to allow crowdfunding and has worked with EU finance regulation. Jouko started his work with crowdfunding models in 2008. Jouko has been listed Top 100 Influencer in Digital Industry and Top 100 Of The Most Influential Thought Leaders In Crowdfunding.

This entry was posted on Friday, September 4th, 2009 at 4:33 pm and is filed under Business Updates. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.