I was speaking in Mobile World Congress in Barcelona yesterday. It was a session about Mobile 2.0 Business including many interesting start-up firms and big names like Google. It was the most popular session in MWC so far in this year. People really start to understand the meaning of 2.0. One topic I covered was a need for new funding models that are also linked to new models to monetize 2.0 and especially social media. I share here some main points:
2.0 is doing together and sharing
- Co-create, co-develop, co-funding, and co-succeed
- It’s about individuals, conversations, and communities
- High transparency
2.0 enterprises ARE NOT new technology enterprises
- New business models
- Help people to do things together
- Funding and earning models Challenges
Don’t under-estimate the importance of funding and revenue!
- Social media has good opportunities to monetize services, but it cannot use old models to do it
- Same with funding
- New models are needed
New funding models like Grow VC
Investors from around the world
Direct or Community investments
Long tail of investors
- Can also bring old models, like co-operatives, back
- Co-op communities can mix sales and funding: owners get benefits
Total transparency
- Not only to evaluate companies, but investors too
